The Process

A blended Agile/Lean UX framework was adopted. The team comprised of senior staff from the agency and bank who co-created a set of hypotheses with design examples which were tested with key customer segments for appetite.

Ideation

The creative team either took preformed hypotheses or looked into their own using a territory/segment/trend filter. The outcome was either expressed as a lo fidelity design, an Axure prototype or fully working HTML5 code.

Selected concepts for development

Shareable Bank Account

An account which allowed transparent group saving and spending. Owned by one person acting as the admin who has the ability to invite others to join and contribute to a shared fund. The example application which was evolved was for a travel application.

The sign up process was presented to the steering committee as a live working prototype inviting members of the audience to sign up and join an account using their own phone.

Intelligent Search

Expanding the role of the search functionality within the website to enable customers to perform banking functions in one centralised UI element, as well as allowing the bank to reveal products the customers may not be aware of. The potential for the UI to operate independently from the website also opened up new avenues of thought.