McLaren Automotive

Website design for the supercar manufacturer renown for their obsessive attention to detail. Extensive use of interactive video was used throughout to allow users to access deeper layers of content. 

Agency: Sapient Nitro

Chaptered content modules

Reusable rich content blocks were designed which contained interactive 3D renderings and videos. The content within the modules was chaptered allowing detailed information to be surfaced and navigated to. This also included videos which could be paused to access more detailed information on the current position of the playhead.