McLaren

 

Website design for the supercar manufacturer renown for their obsessive attention to detail. Extensive use of interactive video was used throughout to allow users to access deeper of content. 

Agency: Sapient Nitro

 
 
mclaren-monitor-970.jpg
 
 
mclaren-homepage-chinese
 
 
 
McLaren_Models_12C-Introduction.jpg
 
 
 

Chaptered content modules

Reusable rich content blocks were designed which contained interactive 3D renderings and videos. The content within the modules was chaptered allowing detailed information to be surfaced and navigated to. This also included videos which could be paused to access more detailed information on the current position of the playhead.

Mclaren-4up-Interior-Vertical.jpg
 
 
Mclaren-lights-2up.jpg
 
 
spec-sheet
McLaren_Legacy_Cars_5_Gallery-crop.jpg