Getty Images

 

Pitch project exploring how the Getty Images website could be transformed by making it's content speak for itself. The current website at that time suffered from too much content being hidden behind excessive navigation and copy-heavy pages.

Designed at R/GA

 

 

The home page

The image search was the primary focus and a key visual page element, secondary options: images, video, audio below were also still kept visible. 'Trending Collections' were intended to leverage existing content into editorial spotlights which reflected current events. 'Our Masters' surfaced the many award winning contributors and the content they produced. 'Innovation' spoke about new products and services offered.  

 

Customising the experience for the different users based on account types, browsing history and location.